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Middleware, development tools, realtime operating system software and services for superior embedded design |
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Middleware, development tools, realtime operating system software and services for superior embedded design |
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Software and electronics comprise a rapidly growing percentage of innovation and differentiation in cars today. As the market for in-vehicle devices continues to advance, navigation devices rapidly gain consumer priority. According to the desirability rating research conducted by Frost & Sullivan in November 2002, automatic roadside assistance and color map advanced navigation are on top of the buyer list, loosing only to airbag deployment notifications. Analysts estimate that by the end of the decade more than 100 million devices will be sold that have the ability to provide turn-by-turn instructions.
The market demand for new navigation functionalities and added visual conveniences is blissfully ignorant of the inherently limited nature of in-car devices. Drivers, especially those purchasing luxurious cars, don’t want to be bothered by considering how resource, EMI and heat constrained in-car devices are, nor do they want to adjust to restrictions caused by the small-screen format of such devices. They simply want a safer, more interface rich and more convenient navigation devices. And nowadays this means advanced, highly responsive, multimodal, User Interfaces (UIs) built with 2D and 3D graphics.
While to consumers navigation devices with advanced Graphics User Interface (GUI) means fun and added convenience, to automotive manufacturers it means longer development time and higher costs.
To an RTOS technology vendor QNX Software Systems and its long-term partner Freescale Semiconductor, however, this business challenge presents an exciting opportunity to leverage their longstanding technological advancement, renowned engineering expertise, and outstanding customer service and provide automotive vendors with the most efficient, visually rich, yet cost-effective solution for getting to market faster with less cost and more reliability.
Join QNX Software Systems and Freescale Semiconductor for a one-hour webinar at 1:00 PM EST on December 7, 2005 and learn how to build next generation 2D and 3D navigation systems using the world’s most advanced automotive graphics solutions.
QNX’s latest graphics offering incorporates OpenGL ES, specially optimized for the QNX Neutrino RTOS. Coupled with state-of-the-art video hardware on the Freescale Media5200 platform, the QNX graphics solution provides developers with ability to build applications of outstanding quality while investing minimum development time, effort, and costs.
QNX is proud of its history of teamwork with Freescale Semiconductor. During the seminar, QNX will demonstrate its new navigation graphics solution designed using OpenGL ES and a lightweight 2D and font rendering engine, whereas Freescale will highlight the graphics and performance capabilities of its new state-of-the-art Freescale Media5200 platform. QNX will also cease the opportunity to demonstrate its extended and accelerated support for the Fujitsu Coral-PA graphics controller incorporated on the Media5200 platform.
The main objective of this seminar is to help you learn how to implement advanced navigation User Interfaces (UI) for your specific navigation project requirements with minimum development effort. You will learn how to:
QNX and Freescale will show you how to meet James Bond’s innovative standards and demonstrate design excellence within time limits and level of integration unattainable to competition.
While this seminar is best suited for software designers interested in learning how to implement advanced navigation graphics for in-car navigation systems, technical leads and project managers with QA responsibilities would also benefit from attending.
| Date: | December 7, 2005 (Wednesday) |
| Time: | 1:00 PM Eastern Standard Time |
| Duration: | 1 hour |
| Hosts: | QNX Software Systems and Freescale Semiconductor |
Randy Martin
Randy Martin is a Product Marketing Manager responsible for QNX automotive software technologies that include graphics, filesystems and multi-media. Previous to this role, for over six years Randy was the lead QNX Field Application Engineer working with Tier 1 suppliers and OEMs world-wide in developing and successfully bringing to market advanced vehicle software solutions. Mr. Martin's background is in Electrical Engineering, Ryerson Polytechnical Institute, Ontario, Canada.
Chris Alger
Chris Alger is a Sr. Systems Engineer who has been in the Automotive Semiconductor business with Freescale Semiconductor since 1997. He currently supports telematics and navigation applications using the MPC5200 for the Infotainment Multimedia Telematics Division. Chris holds a BSEE and MSE from The University of Texas at Austin, specializing in Computer and Software Engineering.
Freescale Semiconductor, Inc., a subsidiary of Motorola, Inc., has a 50-year history in microelectronics. Freescale Semiconductor produces semiconductors for the automotive, consumer, industrial, networking, and wireless markets worldwide. Based in Austin, Texas, Freescale Semiconductor has design, manufacturing or sales operations in more than 25 countries. Freescale Semiconductor's 2003 sales were $4.9 billion (USD).
QNX Software Systems, a Harman International company (NYSE: HAR), is the industry leader in real-time, embedded operating system technology. The component-based architectures of the QNX® Neutrino® RTOS and QNX Momentics® development suite together provide the industry’s most reliable and scalable framework for building innovative, high-performance embedded systems. Global leaders such as Cisco, DaimlerChrysler, General Electric, Lockheed Martin, and Siemens depend on QNX technology for network routers, medical instruments, vehicle telematics units, security and defense systems, industrial robotics, and other mission- or life-critical applications. Founded in 1980, QNX Software Systems is headquartered in Ottawa, Canada, and distributes products in over 100 countries worldwide.
QNX Software Systems has built solid partnerships with dozens of vendors that specialize in the embedded market for noise cancellation, voice recognition, Bluetooth, processors, and other key building blocks. Consequently, customers can quickly assemble everything from simple hands-free kits to complex, dynamically scalable systems that employ Java and OSGi. Moreover, customers have choices. When it comes to speech technology, for instance, customers can select from not one, but six vendors - all of them offering QNX-compatible products.
To fully understand the power of the QNX ecosystem, you must also consider how QNX’s technology complements the rich offerings of its technology partners. For instance, QNX is only RTOS vendor to offer native support for both 3D graphics and multi-layer interfaces - two essential technologies for the navigation and infotainment segments.
QNX also provides instant-on technology (which eliminates expensive communication processors), an extensible multimedia framework, and a unique power management framework, all of which can significantly reduce the cost of designing in-car devices. For more on these technologies, see our Horizon award submission.
Another innovation on the QNX list is an application-driven power management framework. This revolutionary technology, which won the Embedded World 2004 innovation award, gives telematics developers far more control over power consumption than traditional power management solutions. Rather than provide pre-defined power policies — the conventional method — the QNX power management framework offers highly flexible mechanisms to control how and when devices consume power. Telematics developers can, as a result, achieve finer-grained control over power consumption, address a wider range of in-car power management scenarios, and allow a greater number of telematics devices to draw on a limited power supply.
Moreover, QNX Neutrino is the only microkernel RTOS for Telematics. As such, it provides a highly modular architecture that allows Tier 1 suppliers to quickly plug in any partner technologies they need. In fact, QNX microkernel architecture even allows wireless stacks, middleware applications, and other partner technologies to be added or upgraded on the fly.
By leveraging the QNX innovative technology and modular partner ecosystem, Tier 1 suppliers and automakers are able to target a variety of feature sets, price points, and geographic markets - all from a single software platform. These companies have the freedom to quickly integrate new technologies as they come down the line.
According to external RTOS evaluations, QNX beats Wind River, Microsoft, and RedHat. More>>
OpenGL ES stands for ‘Open Graphics Library for Embedded Systems’. It is a vendor-independent, royalty-free, cross-platform Application Programming Interface (API) for advanced 2D and 3D graphics on embedded systems. Open GL ES is a subset of the OpenGL standard, the most widely adopted cross-platform graphics API. Unlike OpenGL, however, OpenGL ES can be easily used in resource-constrained embedded devices, such as mobile phones and in-car infotainment systems. This newer standard makes it easy and affordable to offer a variety of advanced 3D graphics and games across all major mobile and embedded platforms, including consoles, phones, appliances, and vehicles.
Since its release in 2003, OpenGL ES gained phenomenal support in the industry. Companies that provide OpenGL ES products volunteer to belong to the Khronos group, the consortium responsible for OpenGL ES. Among the Khronos group members are ARM, ATI, Intel, Motorola, Nokia, Nvidia, PalmSource, Renesas, Sun, Texas Instruments, and QNX Software Systems.
As the first RTOS vendor to implement native support for OpenGL ES, QNX is helping developers to build applications/systems of outstanding quality in less time and with minimum effort.
Join QNX Software Systems and Freescale Semiconductor for a one-hour webinar at 1:00 PM EST on Wednesday December 7, 2005
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